Starting with clean, hydrated lips, apply a setting

 Starting with clean, hydrated lips, apply a setting 

powder—Cich recommends the Anastasia Beverly Hills Loose Setting Powder ($38)—to the edges of the lips with a small fluffy brush. Swipe away any excess product. “I recommend using the shade Translucent to keep your lip shade true to color,” Cich says. “This hack works for any lip color, from nude to bold.” Next,

 apply lipliner ($18) in your desired shade to the edges of the lips for fuller-looking definition. Shade in the edges of the lips using the side of the pencil. Set the liner with setting powder using a fluffy brush and swipe away any excess. Then, finish by applying Matte or Satin Lipstick ($23) in the shade of your choice to the center of the lips.

If you use matte lipstick, Cich suggests setting the lip product one more time with setting powder for extra mattifying hold and wear. But, if you are using a satin formula or something with shine, do not set the lipstick—you want to maintain the reflective finish.